What information do we collect?
Personal information is information
that can be used to directly or indirectly identify you. Personal information
also includes anonymous information that is linked to information that can be
used to directly or indirectly identify you. Personal information does not
include information that has been irreversibly anonymized or aggregated so that
it can no longer enable us, whether in combination with other information or
otherwise, to identify you.
We will only collect and use
personal information which is necessary to comply with our legal obligations
and to assist us to administer our business and provide you with the services
We collect information from you
when you register on our site, place an order, subscribe to our newsletter or
respond to a survey.
When ordering or registering on our
site, as appropriate, you may be asked to enter the following information: your
name, e-mail address, mailing address and phone number. You may, however, also
visit our site anonymously.
What do we use your information for?
We use the information you provide
to us for the specific purposes for which you provide the information, as
stated at the time of collection, and as otherwise permitted by law. The
information we collect from you may be used in the following ways:
- To personalize your
(your information helps us to better respond to your individual needs)
- To improve our website
and your shopping experience
(we continually strive to improve our website based on the information and feedback
we receive from you)
- To improve customer
(your information helps us to more effectively respond to your customer service
requests and support needs)
- To process transactions
including executing your payments and delivering the purchased products or
- To administer special
promotions, surveys or other site features.
- To send periodic emails
(the email address you provide for order processing, may be used to send you
important information and updates pertaining to your order, in addition to
receiving updates, related product or service information, etc.)
Cookies are small files that a web site or its service provider transfers to
your computer's hard drive through your Web browser (if you have allowed it via
your settings). This enables the sites or service providers systems to
recognize your browser and capture and remember certain information.
cookies to help us remember and process the items in your shopping cart,
understand and save your preferences for future visits and compile aggregate
data about site traffic and site interaction so that we can offer better site
experiences and tools for you in the future.
contract with third-party service providers to assist us in better
understanding our site visitors. These service providers are however not
permitted to use the information collected on our behalf except to help us directly
conduct and improve our business. We use, for example, Google Analytics, a web
analytics service provided by Google, Inc. (“Google”) to help us better
order to collect information on the usage of our website. This information is
used to compile reports and create functionalities to help us improve our
website and the services associated with it. The reports disclose website
trends without identifying individual visitors. The information generated by
the Google cookie about your use of our website (including your IP address) may
be transmitted to and stored by Google on servers in the United States. Google
may also transfer this information to third parties where required to do so by
law, or where such third parties process the information on Google's behalf.
Google will not associate your IP address with any other data held by Google.
prefer, you can choose to have your computer warn you each time a cookie is
being sent, or you can choose to turn off all cookies via your browser
settings. Like most websites, if you turn your cookies off, some of our
services may not function properly.
reasonable steps to ensure that your personal information is accurate,
complete, and up to date. You have the right to access, correct, or delete the
personal information that we collect. You are also entitled to restrict or
object, at any time, to the further processing of your personal information.
To protect the privacy and the
security of your personal information, we may request information from you to
enable us to confirm your identity and right to access such information, as
well as to search for and provide you with the personal information we
maintain. There are instances where applicable laws or regulatory requirements
allow or require us to refuse to provide or delete some or all of the personal
information that we maintain.
Do we disclose any information to outside
We do not
sell, trade, or otherwise transfer to outside parties your personal
information. This does not include trusted third parties who assist us in
operating our website, conducting our business, executing payments, delivering
purchased products or services, sending you information or updates or otherwise
servicing you, so long as those parties agree to keep this information
confidential. We may also release your information when we believe release is
appropriate to comply with the law, enforce our site policies, or protect our or
others rights, property, or safety.